The Direct-to-Consumer (DTC) channel has evolved—driven by consumer demands and the ability to connect directly with customers and control brand identity, more companies are adopting a DTC approach.
For wineries, the world of DTC has changed dramatically over the last ten years, but if you don't take time to reflect on and understand those changes, it's difficult to determine how they impact your business and your marketing.
In this course, we'll discuss the history and trends in the Direct-to-Consumer channel and help you determine how to adjust and tailor your marketing mix to make sure that you're prepared to get the most out of the opportunity this channel has to offer.
After taking our training you will be able to answer questions like:
Andrea Steffes-Tuttle is a marketing, technology, and wine enthusiast. With a Masters in Marketing from the University of Colorado and over ten years of professional experience, she possesses tried and tested marketing experience that she is thrilled to share and empower students with. Her experience leading marketing at companies who serve the wine industry, like ShipCompliant and VineSpring, bred her passion for the business of wine and inspired her to launch Think Wine.
Christy McConnell is passionate about guiding, strategizing and designing marketing approaches that lead to impact. She has worked around the world with all sizes and complexities of organizations guiding marketing and communication strategies for over fifteen years. Christy holds a bachelor's in Marketing and master's degree in International Development. She has been a lecturer at universities, led marketing and communications workshops, and facilitated online courses. Today, Christy coaches entrepreneurs and small businesses.
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