Design Your Winery’s Social Media Strategy

Lessons to guide you in creating an actionable social media strategy.

  Enroll in Course

Do you ever feel like you’re shouting into an empty room when you post on social media?

The social media landscape is constantly changing. The platforms change their design, rules, and algorithms almost every day and each social media channel is getting more and more crowded. With so many companies trying to get attention, how are you supposed to find ways to be seen and rise above the noise to attract and retain new customers?

Start at the top, with a social media strategy. By clearly defining your audience, message, and goals, and having a clear understanding of the primary social media channels and how to best use them, your winery will begin to see the fruits of your social media labors.

After taking this course you will have:

  • A defined social media strategy
  • A social media brand style guide
  • An editorial calendar
  • A social media score card
  • Tools to support your social media activities

Check out our Course Intro!

Learn our approach and take a deeper dive into the curriculum.


Sign up for ten days of 45-minute daily lessons and exercises and complete the course with an actionable strategy that you can share with your team and your boss.

All trainings are completed virtually, and on your own time, but we recommend our “Coffee and Class” morning ritual. Start your day with a little marketing inspiration and training and before you know it, we will have helped you create a thoughtful and strategic social media plan.

In this course we cover:

  • How to know which platforms to invest in
  • The rules of engagement on the main social channels
  • How to set up automated systems to manage social media
  • Ways to increase impressions, response, and engagement
  • How to ensure that your social media approach is compliant
  • When to invest in social advertising
  • How and what to monitor and measure to gauge success

Get started now!

Your Instructors

Andrea Steffes-Tuttle is a marketing, technology, and wine enthusiast. With a Masters in Marketing from the University of Colorado and over ten years of professional experience, she possesses tried and tested marketing experience that she is thrilled to share and empower students with. Her experience leading marketing at companies who serve the wine industry, like ShipCompliant and VineSpring, bred her passion for the business of wine and inspired her to launch Think Wine.

Christy McConnell is passionate about guiding, strategizing and designing marketing approaches that lead to impact. She has worked around the world with all sizes and complexities of organizations guiding marketing and communication strategies for over fifteen years. Christy holds a bachelor's in Marketing and master's degree in International Development. She has been a lecturer at universities, led marketing and communications workshops, and facilitated online courses. Today, Christy coaches entrepreneurs and small businesses.

Frequently Asked Questions

When does the course start and finish?
The course launched January 29, 2018, and is available forever or as long as the internet is in existence! It is a completely self-paced online course - you decide when you start and when you finish. We've created the course to be simple - spend the first 45 minutes of your workday with us and in ten days you will have a complete social media strategy.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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