Do you ever feel like you’re shouting into an empty room when you post on social media?
The social media landscape is constantly changing. The platforms change their design, rules, and algorithms almost every day and each social media channel is getting more and more crowded. With so many companies trying to get attention, how are you supposed to find ways to be seen and rise above the noise to attract and retain new customers?
Start at the top, with a social media strategy. By clearly defining your audience, message, and goals, and having a clear understanding of the primary social media channels and how to best use them, your winery will begin to see the fruits of your social media labors.
After taking this course you will have:
Sign up for ten days of 45-minute daily lessons and exercises and complete the course with an actionable strategy that you can share with your team and your boss.
All trainings are completed virtually, and on your own time, but we recommend our “Coffee and Class” morning ritual. Start your day with a little marketing inspiration and training and before you know it, we will have helped you create a thoughtful and strategic social media plan.
In this course we cover:
Andrea Steffes-Tuttle is a marketing, technology, and wine enthusiast. With a Masters in Marketing from the University of Colorado and over ten years of professional experience, she possesses tried and tested marketing experience that she is thrilled to share and empower students with. Her experience leading marketing at companies who serve the wine industry, like ShipCompliant and VineSpring, bred her passion for the business of wine and inspired her to launch Think Wine.
Christy McConnell is passionate about guiding, strategizing and designing marketing approaches that lead to impact. She has worked around the world with all sizes and complexities of organizations guiding marketing and communication strategies for over fifteen years. Christy holds a bachelor's in Marketing and master's degree in International Development. She has been a lecturer at universities, led marketing and communications workshops, and facilitated online courses. Today, Christy coaches entrepreneurs and small businesses.
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