Think Wine Marketing Services For Wineries
If your winery is strapped for time to implement marketing, we've got you covered! We offer various marketing packages to support growing wineries with creating the strategies and tools to move you forward. If you don't have time to take a course and implement it, let us help you keeping the momentum moving and the revenue flowing for your winery!
Schedule a consult to learn which packages might be a good fit for you!
The Perfect Blend
Website Refresh & Online Marketing Optimization
If you already have a website but knows it needs some love and don't want to pay for a totally new website (we get it—it’s not cheap to reinvent the whole wheel!).
Here's How We Work With You...
After an initial intro call where we will discuss your winery and business goals, we will perform a website audit and provide you with a complete recommendation that will include very specific suggestions including user experience optimization, best systems to use, and suggested changes to key pages, copy and visual assets. At this same time, we will perform SEO keyword research and include this in our recommendations.
Going forward we will implement SEO changes on site as well as updating existing web pages (including your home page and up to 4 other existing pages), change navigation and footer as needed, add in a form capture or pop up, and set you up with Google Analytics and goals within it to ensure you are able to track your website marketing successes.
Additional services can be added on as needed and we will make sure we discuss these after the audit and as needed throughout the project.
Social Media Strategy & Launch
For the person that either doesn’t know where to begin, spending too much time on social media when they should be sitting back enjoying their wine and wants to make sure they are using social media the right way for their winery! We’ve got you!
Here's How We Work With You..
We will do a social media audit for you, review this with you and help you make key decisions on which platforms and how much time to spend. We will make sure you know your customers, and where to find them on social. And ultimately why and what to post on each channel. If you need it, we will set up or clean up your different platforms, create sample posts, and get you set up with an editorial calendar and system that saves you time and hair pulling. Finally, we will share a few Facebook Ad Strategy recommendations for those wanting to invest money in advertising.
Want us to implement these recommendations? You can add on Social Media Advertising campaigns to this package as it works for your budget.
Email Nurture Series Creation
This package is for anyone new at creating nurture series and who either just don’t want to do the work (time is money, honey) or you want to get the initial set up done and eventually run these on your own.
Here's How We Work With You..
We want to make your lives easier. Which is why an email nurture series is the answer! We can help you create automated emails for new customers, repeat customers, for your wine club, and for specific campaigns. This package includes two nurture series of up to 5 emails in each (aka: you get 10 emails that we help design and create). We will make sure your systems are set up and talking to each other and we will make sure you know how it all works before we are done.
Marketing Systems Success
This package is for wineries seeking a central system for their marketing and sales. Our team leverages the HubSpot platform, a modern and easy-to-use system that supports a holistic marketing strategy.
HubSpot also supports sales and services organizations. If you’re a small to mid-sized winery, looking for a central system to support your business, it’s the best solution out there.
Marketing Systems Implementation
Implementing a new system can be a big project. Considerations need to be made in order to ensure that your marketing system works well to support your prospects and customer data, your internal teams, and your existing systems and processes. We have experience implementing HubSpot in over a dozen businesses. We work to set up your organization to use HubSpot to its full capacity. This requires:
During this stage, we also set up your lead attribution and reporting dashboards so that you can monitor the performance of your campaigns and make better decisions about your marketing investments.
HubSpot Onboarding and Customized Training
Onboarding is an important part of the transition to a new system. We provide live and recorded trainings of the features and capabilities of the system that are most often used by marketers:
This training also includes education on the basic inbound and content marketing approaches that a tool like HubSpot powers so that your team can effectively leverage your investment.