Foundations of a Winery's Social Media Strategy

Understand the social media landscape and how to build a social media strategy for your winery.


By clearly defining your audience, message, and goals, and having a clear understanding of the primary social media channels and how to best use them, your winery will begin to see the fruits of your social media labors.

After taking this course you will understand:

  • The Who, What, Where, When, Why and How for Facebook, Instagram, Twitter, and Pinterest specifically for wineries
  • How to use hashtags
  • How to craft a social media strategy

You will receive tools and resources including:

  • Social media audit
  • Social media cheatsheet
  • Hashtag library for wineries
  • Creating clear objectives
  • Customer persona questionnaire
  • Message map

**This course is a great way to take the first steps to creating a complete social media strategy. This Foundations course includes a few of the foundational sections from our full course, Design Your Winery's Social Media Strategy. If you want to just get your feet wet, start here with the Foundations, when you are ready to move into the larger full course we will give you a $39 credit!

Get started now!

Your Instructors

Andrea Steffes-Tuttle is a marketing, technology, and wine enthusiast. With a Masters in Marketing from the University of Colorado and over ten years of professional experience, she possesses tried and tested marketing experience that she is thrilled to share and empower students with. Her experience leading marketing at companies who serve the wine industry, like ShipCompliant and VineSpring, bred her passion for the business of wine and inspired her to launch Think Wine.

Christy McConnell is passionate about guiding, strategizing and designing marketing approaches that lead to impact. She has worked around the world with all sizes and complexities of organizations guiding marketing and communication strategies for over fifteen years. Christy holds a bachelor's in Marketing and master's degree in International Development. She has been a lecturer at universities, led marketing and communications workshops, and facilitated online courses. Today, Christy coaches entrepreneurs and small businesses.

Frequently Asked Questions

When does the course start and finish?
The course launched January 29, 2018, and is available forever or as long as the internet is in existence! It is a completely self-paced online course - you decide when you start and when you finish. We've created the course to be simple - spend the first 45 minutes of your workday with us and in ten days you will have a complete social media strategy.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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