Nice to meet you!
We’re two women who know marketing and love wine. With combined experience of over 25 years, and a shared passion for technology and storytelling, we have the knowledge and resources to prepare you to up your marketing game and support the growth of your winery.
We also know the wine industry. With experience working with wineries, representing companies like ShipCompliant and VineSpring, we have seen first-hand the realities of winery sales and marketing, the complexities you face, and the multiple roles and responsibilities you are managing.
Our goal is to provide students with real-life tools to support their marketing success. The curriculum is structured in a way that students will have the framework and resources they need to go out and activate modern marketing approaches on their own.
Andrea Steffes-Tuttle is a marketing, technology, and wine enthusiast. With a Masters in Marketing from the University of Colorado and over ten years of professional experience, she possesses tried and tested marketing experience that she is thrilled to share and empower students with. Her experience leading marketing at companies who serve the wine industry, like ShipCompliant and VineSpring, bred her passion for the business of wine and inspired her to launch Think Wine.
Christy McConnell is passionate about guiding, strategizing and designing marketing approaches that lead to impact and growth. She has worked around the world with all types of organizations in marketing and business strategy roles for over fifteen years. Christy holds a bachelor's in Marketing and master's degree in International Development. She has been a lecturer at universities, led marketing and communications workshops, and facilitated online courses. Today, Christy coaches entrepreneurs and small businesses.