Last year, MailChimp announced “Free marketing automation for everyone” What does that mean? Well, it means that you can set up email campaigns to be sent based on behavioral and transactional triggers.

This is most valuable when it comes to site activity and purchase behavior. For example, you could easily set up emails or a series of emails that send to people who have:

  • Abandon the shopping cart
  • Fill out a form on your site
  • Make a purchase
  • Become a wine club member
  • Attend an event

These capabilities also help to support building an email series that we’ll talk about in this upcoming webinar.

If it wasn’t already, this makes MailChimp a no-brainer for your winery. It’s a great option for a small business because of their powerful tools, best-of-breed email mailing list software, and their start free- scale-with-you pricing model.

Additionally, MailChimp has started to build and integrate to enable marketing through channels outside of just email, enabling businesses to:

  • Build landing pages
  • Run Social Ads
  • Send Direct Mail

Did you hear that, folks? You can now send postcards through MailChimp to your wine club members and customers.

Have questions about how to get started with MailChimp? Shoot us a note at team [at]!