Think Wine Thoughts

News and Articles by the Team at Think Wine



The Top Four User Experience Best Practices for Your Winery’s Website

User experience, or as you may have seen it written, UX, is all about making your website human-centered. This means we make it as easy to use and not make people guess what they are supposed to do next. When creating and upgrading your website, you need to focus your design on people’s actions...

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Steps to Building Your Wine Club Welcome Series

We’ve covered the basics of creating an email series and how to set up your winery to leverage email automation. Now, it's time to dig into preparing a welcome series for your wine club members. If you have a wine club, it’s likely that your members are your most important customers. That’s why...

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Five Steps to Prepare to Set Up an Email Series

For many wineries, wine club members are the bread and butter of your business. Members are the most committed and profitable group of customers. They provide recurring revenue and are usually ambassadors of your brand. One of the easiest ways to nurture this group in order to maintain a...

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Stop the Bounce: Three Ways to Keep Customers Engaged on Your Winery Website

You connect with your potential and current customers by delivering on design, messaging and functionality. Using your website to connect is a lot like building a new relationship. You’ve probably had a moment where you’ve talked to someone on the phone, or texted, or maybe even swiped right....

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Why Should You Have an Email Nurture Series?

Email is a great way to connect with and re-engage with wine club members and customers. I see a lot of wineries who use email to send one-off campaigns every once in a while, but haven't yet set up an email strategy or email automations to make their lives easier. I am here to make the case...

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How Much Should Your Winery Website Cost?

How much should a winery website cost? Great question! And the answer is … it depends. There are so many factors that go into a website that influence price. We’ve broken these down to show you the financial and time commitment that goes into a website project. As we mentioned in a recent...

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The Giant Mistake You May Be Making with Your Website

Just like noses, these days everyone has a website. Which means you need to figure out how to make your winery’s website stand out. But before you go and do anything fancy, think about what you actually want people to do on your site. Not having clearly defined goals that you can measure for your...

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Join Our Webinar | The Purpose of Social Media

We're hosting a live webinar on Tuesday, March 20 at 1 PM PT — The Purpose of Social Media for Wineries In some ways, it's hard to know if investing in social media is worth it for your winery. In this live webinar, we will discuss reasons why you might use social media and what to consider...

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The State of DTC

The direct-to-consumer (DTC) channel is evolving quickly inside and outside of the wine industry. The move to selling directly to customers is being adopted in a variety of industries. This transition is driven by evolving regulations, consumer behaviors, and online channels. More and more,...

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Please Don’t Spend Thousands of Dollars on Your Winery’s Website!

Your website can be just as effective, and dare we say even more valuable, than your wine tasting room. It’s true. So it’s important that the same attention and detail you put into your in-person experience should go into your website. The good news is, it doesn’t have to be that expensive. We...

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