Think Wine Thoughts

News and Articles by the Team at Think Wine



​The Ultimate Wine Club Marketing Checklist

Whether you are just starting your wine club or you have a waitlist, it is vital to your long-term success to maintain essential marketing activities. We understand that marketing can often fall to the bottom of the to-do list, and yet it’s what’s going to keep you doing what you love and...

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How to Prepare for Oklahoma Direct Shipping

Wineries who want to expand their DTC programs into Oklahoma on October 1st can start applying now. You can find the rules for direct wine shippers in Oklahoma in this post. For wineries who are looking to grow their DTC program, this could be a new source of sales. A new market is always an...

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All the Things Your Winery Can Do With a Free MailChimp Account

Last year, MailChimp announced “Free marketing automation for everyone” What does that mean? Well, it means that you can set up email campaigns to be sent based on behavioral and transactional triggers. This is most valuable when it comes to site activity and purchase behavior. For example, you...

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The Top Four User Experience Best Practices for Your Winery’s Website

User experience, or as you may have seen it written, UX, is all about making your website human-centered. This means we make it as easy to use and not make people guess what they are supposed to do next. When creating and upgrading your website, you need to focus your design on people’s actions...

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Steps to Building Your Wine Club Welcome Series

We’ve covered the basics of creating an email series and how to set up your winery to leverage email automation. Now, it's time to dig into preparing a welcome series for your wine club members. If you have a wine club, it’s likely that your members are your most important customers. That’s why...

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Five Steps to Prepare to Set Up an Email Series

For many wineries, wine club members are the bread and butter of your business. Members are the most committed and profitable group of customers. They provide recurring revenue and are usually ambassadors of your brand. One of the easiest ways to nurture this group in order to maintain a...

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Stop the Bounce: Three Ways to Keep Customers Engaged on Your Winery Website

You connect with your potential and current customers by delivering on design, messaging and functionality. Using your website to connect is a lot like building a new relationship. You’ve probably had a moment where you’ve talked to someone on the phone, or texted, or maybe even swiped right....

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Why Should You Have an Email Nurture Series?

Email is a great way to connect with and re-engage with wine club members and customers. I see a lot of wineries who use email to send one-off campaigns every once in a while, but haven't yet set up an email strategy or email automations to make their lives easier. I am here to make the case...

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How Much Should Your Winery Website Cost?

How much should a winery website cost? Great question! And the answer is … it depends. There are so many factors that go into a website that influence price. We’ve broken these down to show you the financial and time commitment that goes into a website project. As we mentioned in a recent...

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The Giant Mistake You May Be Making with Your Website

Just like noses, these days everyone has a website. Which means you need to figure out how to make your winery’s website stand out. But before you go and do anything fancy, think about what you actually want people to do on your site. Not having clearly defined goals that you can measure for your...

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