Think Wine Thoughts

News and Articles by the Team at Think Wine



2019 Marketing Plan Template

It’s October, which means that it’s time to start planning for 2019 if you haven’t already. Yearly planning can be an overwhelming exercise. But it gets easier if you have alignment on goals. It’s impossible to create a plan if you don’t know the destination of the business. Once you know what...

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Social Media Advertising for Wineries

Digital advertising is a channel that is increasingly being used by many businesses. While most advertising dollars are still in print and television, more and more money is being spent in online advertising to build brand awareness and increase sales. While a lot of the advertising spending is...

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A Winery Social Media Cheat Sheet

As we sat down to develop the "Designing Your Social Media Strategy" course, there were common questions that kept coming up—questions like: Why should I be on Facebook? Who actually uses Twitter? Are you supposed to use hashtags on Pinterest? In the process, we thought—"It would be so...

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Social Media—It's About Connection

Social media management isn’t about platforms. It's about connection. Think about social media as an event or party. What you’re managing, when you're managing social media, is relationships and opportunities to interact with your community and represent your brand in public online spaces. With...

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Is Your Winery's Marketing Working? Find Out With UTM Parameters.

The beauty of online marketing is that you can measure outcomes. For a single campaign, a marketer might use social media, email, display advertising, search advertising, media, etc. All of these online channels result in varying levels of performance. To determine how each channel is performing,...

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​The Ultimate Wine Club Marketing Checklist

Whether you are just starting your wine club or you have a waitlist, it is vital to your long-term success to maintain essential marketing activities. We understand that marketing can often fall to the bottom of the to-do list, and yet it’s what’s going to keep you doing what you love and...

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How to Prepare for Oklahoma Direct Shipping

Wineries who want to expand their DTC programs into Oklahoma on October 1st can start applying now. You can find the rules for direct wine shippers in Oklahoma in this post. For wineries who are looking to grow their DTC program, this could be a new source of sales. A new market is always an...

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All the Things Your Winery Can Do With a Free MailChimp Account

Last year, MailChimp announced “Free marketing automation for everyone” What does that mean? Well, it means that you can set up email campaigns to be sent based on behavioral and transactional triggers. This is most valuable when it comes to site activity and purchase behavior. For example, you...

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The Top Four User Experience Best Practices for Your Winery’s Website

User experience, or as you may have seen it written, UX, is all about making your website human-centered. This means we make it as easy to use and not make people guess what they are supposed to do next. When creating and upgrading your website, you need to focus your design on people’s actions...

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Steps to Building Your Wine Club Welcome Series

We’ve covered the basics of creating an email series and how to set up your winery to leverage email automation. Now, it's time to dig into preparing a welcome series for your wine club members. If you have a wine club, it’s likely that your members are your most important customers. That’s why...

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